Drive Awareness & Leads

Print Advertising

Print ads aren't going anywhere soon. Use the USA TODAY NETWORK and the power of print to put your brand over the top.

Drive Awareness & Leads

Print Advertising

Print ads aren't going anywhere soon. Use the USA TODAY NETWORK and the power of print to put your brand over the top.

Be hot off the presses.

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Don't buy the hype.

We’re sure you've read that newspaper subscriptions are down, big-time daily papers are struggling, and so on. While it is true that the world has changed, print publications are read by millions of Americans every day and print ads still are a powerful way to connect with customers.

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109 great newspapers, all ready to go.

The USA TODAY NETWORK currently extends to 109 local print markets in the U.S. USA Today is one of the top three most widely circulated print newspapers in the U.S. If your brand can benefit from the market demographics and visibility that print provides, then look no further.

80%

of adults take action as a result of seeing a newspaper print ad.

Newspaper Association of America 2014

Print has unique advantages, you know.

Sometimes all the bells and whistles of the internet can distract customers from your message. A beautifully done print ad isn’t as likely to get crowded out by other content, and turning a page is different than clicking to another screen. Every medium has its comparative strengths, and print has this one.

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Seven is a lucky number.

They say customers need to see an ad seven times before they consider buying the product being advertised. Print gives you another medium to get your story out (and gives you an advantage with customers who prefer, or primarily use, print). Using print to mix it up makes a lot of sense.

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Extra, extra, read all about it!

We can place your print ads in local newspapers, community circulars, local magazines, specialty pubs, print inserts, and more. We'll single out the publications where you'll have the greatest impact, you know, the one your target market considers real page turners.

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Keep tabs on your investment.

Our propriety technology allows you to track and assess the performance of your printed content. We might not be able to tell you what subway car your customer was in when she first saw your ad, but we can come surprisingly close.